Stefanie Grieser

But you can call me Stef

I’m a growth marketer, digital strategist, entrepreneur and brand builder who loves fresh ideas, ambitious challenges, fast-paced startups and energizing conversations.

My Journey

A used-to-be corporate marketer, I quickly realized a fast-paced, growing startup where my efforts could truly move the needle was more my style. That and the web & digital was the only future I could see.

I turned into a digital marketer with an entrepreneurial spirit eager to fail fast and learn as much as I could and joined a young technology startup called Unbounce as an early employee and the second marketer.

Since then I went from scrappy startup marketer to passionate, scale-up leader, heading up global markets, partnerships, and events. I hired and built a team of nine marketers and helped the company grow revenue from $1M to $20M in ARR in 5 years without any major funding.

I’m the founder of Call To Action Conference, an industry-leading marketing conference helping marketers become better at what they do. I shaped Unbounce’s global growth strategy, hired the first three global hires and helped set the stage to open our office in Berlin. My team and I forged partnerships with companies such as Wistia, LinkedIn, Adroll, Google, Hubspot, Zapier and a ton more.

Most recently, I am the Co-Founder of Shine, a professional speaker accelerator for women. I am also the Director of Marketing at Sphere, a platform democratizing coaching.

Lastly, I was selected as one of 50 women you need to know in MarTech 2018 and one of the top 100 Amazing Women Marketers. #blushing

Want to work with me? Get in touch!

About me

Who am I?

I’m a growth marketer, digital strategist and brand builder who thrives off a challenge. I’m a social butterfly who loves people and building meaningful connections. I’m a leader, a doer and a life-long learner.

I’m strategic and tactical, a visionary who loves the details, creative, yet practical. I care about tangible results and exceptional work.

People often describe me as: authentic, driven and passionate. Which pretty much means that I really care.

My Strengths Finder

Competition, Ideation, Winning Others Over (WOO), Achiever, Activator

Favourite Business Books

  • Grit: The Power of Passion and Perseverance by Angela Duckworth
  • The Art of Possibility by Rosamund Stone Zander
  • The Hard Thing About Hard Things by Ben Horowitz

Skills & expertises

Demand generation

Copywriting

Partnership Marketing

Social Strategy and Community Management

Email Marketing

Content Marketing

Conferences, Events & Sponsorships

Global Marketing and Expansion

Software as a Service

Leadership and Team building

Education

Monthly 1-on-1 Leadership Coaching

with Erin Sills / 2017

Roy Group Leadership Program

by Roy Group / 2017

Helping Clients Succeed Training Program

by Franklin Covey / 2017

Emerging Business Leadership Program

by ViRTUS / 2016

Bachelor of Commerce, Marketing &
Entrepreneurship Specialization

at University of Victoria, Victoria, Canada / 2008-2012

Bachelor of Commerce Exchange

at Boğaziçi University, Istanbul, Turkey / 2011

Rotary Exchange

at Lycée D’Arsonval, Brive-la-Gaillarde, France / 2007-2008

Experience

Co-Founder at Shine

Shine Bootcamp / spring 2018 – present

Director of Marketing

at Sphere / summer 2018 – present

Digital Marketer
 – from Individual Contributor to leading marketing teams

at Unbounce / fall 2012 – spring 2018

Digital Marketer

at Tennis BC (Contract Work) / 2013

Traditional Marketer

at Imperial Oil / 2012

Communications & Marketing

at Intact Insurance / 2011

 

Achievements

Top 50 women you need to know in MarTech

by MarTechExec / 2018 – article

Search Engine Journal’s 100 Amazing Women Marketers

by Searchenginejournal.com / Nov 2016

 

Check out my LinkedIn

 

Outside of my work life

because I do have a life. And I’m all about ‘work hard, play hard.’

I am a ski bum & outdoor adventurist.

Fact: My dad has skied over 5,000 days and I am trying to chase him down. Born in Colorado and living in British Columbia, I feel the most alive in the mountains – skiing, hiking and adventuring. And most recently, I have dabbled in road biking and triathlons.

 

I love traveling! And am fascinated by language and culture.

I was raised bi-lingual by German parents and spent countless summers throughout my Childhood in Southern Germany. I studied in Brive-la-Gaillarde, France and Istanbul, Turkey. I speak German and French. I’ve traveled to 25 countries and most recently explored Nepal, India and Sri Lanka. Check out my photos on Instagram and my travel videos from Colombia and Guatemala.

While you're here

Check out some of my latest blog posts.

I write from time to time about marketing, gender diversity in tech and marketing and my adventures, opinions & lessons-learned – sometimes personally, but mostly professionally.

To the right you can find some of my greatest hits – but you can also find a few more written pieces on Medium and the Unbounce Marketing & Conversion blog.