But you can call me Stef
I’m a growth marketer, digital strategist, entrepreneur and brand builder who loves fresh ideas, ambitious challenges, fast-paced startups and energizing conversations.
A used-to-be corporate marketer, I quickly realized a fast-paced, growing startup where my efforts could truly move the needle was more my style. That and the web & digital was the only future I could see.
I turned into a digital marketer with an entrepreneurial spirit eager to fail fast and learn as much as I could and joined a young technology startup called Unbounce as an early employee and the second marketer.
Since then I went from scrappy startup marketer to passionate, scale-up leader, heading up global markets, partnerships, and events. I hired and built a team of nine marketers and helped the company grow revenue from $1M to $20M in ARR in 5 years without any major funding.
I’m the founder of Call To Action Conference, an industry-leading marketing conference helping marketers become better at what they do. I shaped Unbounce’s global growth strategy, hired the first three global hires and helped set the stage to open our office in Berlin. My team and I forged partnerships with companies such as Wistia, LinkedIn, Adroll, Google, Hubspot, Zapier and a ton more.
Most recently, I am the Co-Founder of Shine, a professional speaker accelerator for women.
Want to work with me? Get in touch!
Who am I?
I’m a growth marketer, digital strategist and brand builder who thrives off a challenge. I’m a social butterfly who loves people and building meaningful connections. I’m a leader, a doer and a life-long learner.
I’m strategic and tactical, a visionary who loves the details, creative, yet practical. I care about tangible results and exceptional work.
People often describe me as: authentic, driven and passionate. Which pretty much means that I really care.
My Strengths Finder
Competition, Ideation, Winning Others Over (WOO), Achiever, Activator
Favourite Business Books
- Grit: The Power of Passion and Perseverance by Angela Duckworth
- The Art of Possibility by Rosamund Stone Zander
- The Hard Thing About Hard Things by Ben Horowitz
Skills & expertises
Social Strategy and Community Management
Conferences, Events & Sponsorships
Global Marketing and Expansion
Software as a Service
Leadership and Team building
Monthly 1-on-1 Leadership Coaching
with Erin Sills / 2017
Roy Group Leadership Program
by Roy Group / 2017
Helping Clients Succeed Training Program
by Franklin Covey / 2017
Emerging Business Leadership Program
by ViRTUS / 2016
Bachelor of Commerce, Marketing &
at University of Victoria, Victoria, Canada / 2008-2012
Bachelor of Commerce Exchange
at Boğaziçi University, Istanbul, Turkey / 2011
at Lycée D’Arsonval, Brive-la-Gaillarde, France / 2007-2008
Co-Founder at Shine
Shine Bootcamp / spring 2018 – present
Director of Marketing
at Sphere / summer 2018 – present
– from Individual Contributor to leading marketing teams
at Unbounce / fall 2012 – spring 2018
at Tennis BC (Contract Work) / 2013
at Imperial Oil / 2012
Communications & Marketing
at Intact Insurance / 2011
Top 50 women you need to know in MarTech
by MarTechExec / 2018 – article
Search Engine Journal’s 100 Amazing Women Marketers
by Searchenginejournal.com / Nov 2016
Outside of my work life
because I do have a life. And I’m all about ‘work hard, play hard.’
I am a ski bum & outdoor adventurist.
Fact: My dad has skied over 5,000 days and I am trying to chase him down. Born in Colorado and living in British Columbia, I feel the most alive in the mountains – skiing, hiking and adventuring. And most recently, I have dabbled in road biking and triathlons.
I love traveling! And am fascinated by language and culture.
I was raised bi-lingual by German parents and spent countless summers throughout my Childhood in Southern Germany. I studied in Brive-la-Gaillarde, France and Istanbul, Turkey. I speak German and French. I’ve traveled to 25 countries and most recently explored Nepal, India and Sri Lanka. Check out my photos on Instagram and my travel videos from Colombia and Guatemala.
While you're here
Check out some of my latest blog posts.
I write from time to time about marketing, gender diversity in tech and marketing and my adventures, opinions & lessons-learned – sometimes personally, but mostly professionally.