International Marketing

Brought Unbounce to a global audience, building out and executing the international marketing strategy

For the past two years I’ve shaped Unbounce’s global growth strategy, hired our first three regional marketers and helped set the stage to open our office in Berlin.

I carried out market research that determined where the company should expand, crafted a plan for attracting customers, hired regional marketing managers, oversaw all marketing localization projects (websites, landing pages, blog content, ebooks, webinars, events, social media), tracked localization impacts on revenue and worked closely with our CEO and COO as well as cross-functionally with sales, customer success and product.

My strategy zoomed in on three emerging markets with high growth potential based on current customer data and growth opportunity. I hired three Mini-CMOs, full stack marketers and brand ambassadors who are massively talented doers with a talent for making things grow. The projects below highlight their work.


  • "Stef is incredibly knowledgeable about what it takes to both break into and succeed in new markets for a SaaS business. Her guidance has be massively helpful, saving us a bunch of time, money, and headaches by leveraging her experience. Breaking into new international markets was a daunting task for us, but with Stef's help it became a much more manageable."

    Ezra Fishman
    VP of Business Intelligence at Wistia

  • "Besides being a fierce adventurer and a travel junkie, Stef is a consistent, goal-driven leader, and has become a great friend.

    She brings energy, dedication and a no-BS approach to the table which is very refreshing in the SaaS world. As a marketer, she successfully took on some of Unbounce’s most challenging initiatives: building CTAConf, launching our global expansion and leading the international marketing team and most recently, kickstarting a speaker bootcamp for women.

    Her network, skills and creativity have made her an invaluable asset and and I've personally learned a lot from her since I joined the company.

    She has a unique perspective that enables her to both produce and lead exceptional marketing that drives tangible results.

    Bottom line: Stef is awesome."

    Pablo Penadés Ortola
    Spanish Marketing Manager at Unbounce

  • "Few people have the opportunity to report to a true growth-driven manager—but I did when I worked for Stef. She did not only empower the international team to significantly grow key markets, but also supported everyone in becoming the best version of themselves and grow as a person. Always looking at the big picture, Stef never forgot to pay attention to the little things in life to keep our team motivated. As I worked remotely with a 9 hour time difference, it’s quite amazing how she managed to always make me feel connected to the company. If you’re looking for a t-shaped marketer with a customer-centric mindset, I can highly recommend Stef as growth marketer and leader."

    Ben Harmanus
    Marketing Director at konversionsKRAFT, Former Marketing Manager D/A/CH at Unbounce